Meet the Team

Cherri Senders, Publisher

Cherri Senders has been communicating about and for labor unions for more than 20 years and finally decided what the Labor Movement needed was an accurate and up-to-date union shopping guide – chock full of union-made products and services. And so Labor 411 was born. Now, she is very excited about Labor 411’s national expansion. Her company, Senders Communications Group, works with dozens of labor unions in Los Angeles and around California, producing newsletters, web sites, enews and social media – helping working families get a leg up in this economy. A journalist for more than a dozen years, Cherri honed her skills writing about social issues for local and national publications ranging from Omni, Working Woman and California Magazine to the LA Times and the LA Weekly. She has a BA from the University of Maryland.

gina-411smlGina Quinn, Editor

As Editor of Labor 411, Gina oversees all aspects of the project. While earning her graduate degree from UCLA, she designed, implemented and managed complex international research projects, making her ideally suited to direct the national expansion of Labor 411. Having grown up in a union household with a father who was a union leader, she also has a special understanding of the importance of her work here. She looks forward to bringing the most comprehensive and accurate union shopping guide to supporters around the country and helping to build the Buy Union, Buy American movement.

Sahid-411smlSahid Fawaz, Social Media Director

Sahid Fawaz is a social media and communications expert with over a decade of digital me­dia experience in the labor movement. He brings a wealth of knowledge and insight on build­ing online communities and tailoring messages specifically for social media and the web. He previously served as Communications Director for the American Federa­tion of Musicians International. Sahid has a BA from the University of Alabama in Huntsville, an MBA from the NYU Stern School of Busi­ness, and a JD from the University of Pittsburgh School of Law.

Rachelle Jacoby, Project Manager, Web Directory

Rachelle Jacoby was born and raised in Los Angeles, California. She recently graduated from UCLA as a Physiological Science Major and will be going on to med school in the near future. She has been working on the directory for the past four years. With her mother being a union activist, Rachelle grew up in the Union movement, carrying her first picket sign when she was just a toddler. Rachelle brings her excellent research skills to the LA Labor 411 team. Her goal is to make LA Labor 411 more fun and creative, appealing to younger Americans using social and digital media.

Shelly Lurie, Project Manager, Print Directory

Born and bred in Los Angeles, Shelly Lurie has worked on Labor 411 since its inception 5 years ago. Shelly recently graduated from UC Santa Barbara with a degree in Communications. She is busy at work on the current edition of Labor 411—making the directory better than ever. Working with union executives, compiling lists, maintaining the website, writing blogs, researching, and assisting with social media initiatives is just a day in the life of Shelly at Labor 411. She is excited for Labor 411 to go national this year and believes that the directory will be taken to new heights in 2013.

Michael Messina, Managing Editor

Michael hails from his hometown of Sacramento, CA and adds a journalistic perspective to the LA Labor 411 team. He continues to update the 411 guide and will be a regular contributor to our blog. Michael graduated from UCLA with a degree in English and has served as News Editor for the American River College newspaper The Current. His stint as a fact checker for Sactown magazine honed his already tenacious attention to detail and will help make the union-made guide the most comprehensive source out there.

rick-411smlRick Gustafson, Creative Director

Rick Gustafson is the creative graphic force behind Senders’ bold web and print designs. He has a bachelor’s degree from the California Art Institute – San Diego. He was a graphic designer at Michael’s Arts & Crafts for several years before moving forward and joining Durrani Designs, a small boutique agency in Encinitas, California. He has worked at Senders for nearly two years, designing our print, branding, multimedia and web design.


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