Meet the Team

Cherri Senders, Publisher

Cherri Senders has been communicating about and for labor unions for more than 20 years and finally decided what the Labor Movement needed was an accurate and up-to-date union shopping guide – chock full of union-made products and services. And so Labor 411 was born. Now, she is very excited about Labor 411’s national expansion. Her company, Senders Communications Group, works with dozens of labor unions in Los Angeles and around California, producing newsletters, web sites, enews and social media – helping working families get a leg up in this economy. A journalist for more than a dozen years, Cherri honed her skills writing about social issues for local and national publications ranging from Omni, Working Woman and California Magazine to the LA Times and the LA Weekly. She has a BA from the University of Maryland.

danielDaniel Paredes, Research Director

Daniel comes to Labor 411 with extensive experience as a researcher and community activist in Los Angeles’ social justice movement. He graduated from UC Berkeley with two BA’s in Political Science and Sociology, and has a Master’s in Urban Planning from UCLA. Much of Daniel’s research has focused on the grocery and retail industries, economic inequality, urban poverty, and strategies to promote community development. His ability to focus on massive research projects has allowed him the opportunity to play a role in urban policy and local politics. A born activist, he was elected to his neighborhood council while still a student at LA’s John Marshall High School, where he still serves and continues to make a difference in his community.

Michael Messina, Managing Editor

Michael hails from his hometown of Sacramento, CA and adds a journalistic perspective to the LA Labor 411 team. He continues to update the 411 guide and will be a regular contributor to our blog. Michael graduated from UCLA with a degree in English and has served as News Editor for the American River College newspaper The Current. His stint as a fact checker for Sactown magazine honed his already tenacious attention to detail and will help make the union-made guide the most comprehensive source out there.

Sahid-411smlSahid Fawaz, Social Media Director

Sahid Fawaz is a social media and communications expert with over a decade of digital me­dia experience in the labor movement. He brings a wealth of knowledge and insight on build­ing online communities and tailoring messages specifically for social media and the web. He previously served as Communications Director for the American Federa­tion of Musicians International. Sahid has a BA from the University of Alabama in Huntsville, an MBA from the NYU Stern School of Busi­ness, and a JD from the University of Pittsburgh School of Law.

Shelly Lurie, Researcher and Blogger

Shelly Lurie has worked on Labor 411 since its inception, starting out as an intern and graduating to researcher and bloger. A graduate of UC Santa Barbara with a degree in Communications, Shelly is busy at work on the current edition of Labor 411—making the directory better than ever. Working with union executives, compiling lists, maintaining the website, writing blogs, researching, and assisting with social media initiatives is just a day in the life of Shelly at Labor 411. She is excited for Labor 411 to go national and believes that the directory will be taken to new heights in the coming year.

Michael Teitelbaum, Creative Director

Michael Teitelbaum is the creative graphic force behind Senders’ bold web and print designs. He has a bachelor’s degree from the Art Institute of California Los Angeles. Michael is a seasoned designer having worked in and across multiple industries as a designer and developer including: technology, games, enterainment, olympic sports, non-profit, and education. Michael has worked with companies like AEG, Mattel, Stuff of Legends Games, Food Network, NBC Universal Sports, The American Youth Soccer Orginiztion and more. Michael has finally landed at Senders, bringing with him his weath of experince and skill designing our print, branding, multimedia and web design.


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